5 reasons to have a blog

5 reasons to have a blog on your online store

Nowadays, a lot of small and big companies own a blog. This communication tool adds something to your online store by providing complementary information to internet users. If this trend is not global yet, it is because blogging takes time. Here are a few arguments which might convince you of the utility of a blog.

5 reasons to create a blog on your online store

1. To be more visible

Having a blog is a good way to get more trafic on your online store and to reach a larger audience. Of course, it is essential to write blog posts regularly in order to encourage internet users to come back in the long run. (more…)

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loyal

How to make your clients loyal ?

Having loyal clients is an undeniable asset for an e-merchant. They tend to spend more money than new clients, and they can even become your brand ambassadors by promoting your e-shop to their friends and family or on social medias. Please note that it is less expensive to convince loyal clients to buy your products than to promote your activity to new clients. And their higher ordering frequency is a guarantee of the stability of your activity.

Knowing your client is the key to create customers loyalty. It is essential to get the maximum of data when you are in contact with a client in order to be able to provide him personnalized services later. But how can you reinforce your customers loyalty ?

3 tips to create customers loyalty

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Snapchat-et-ecommerce

How to use Snapchat to promote your e-commerce ?

Being generation Y favorite social media plateform, Snapchat is more and more used by companies to promote their brand and their online store. If french brands did not follow this trend yet, we can not  ignore the fact that the social plateform became quite popular during the last few years.

With more than 100 millions of daily users, Snapchat is very successful with millennials. This generation that grew up with internet and smartphones, is watching more than 10 billion videos a day. (more…)

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sales

Is your e-shop ready for the sales ?

Sales are coming ! It usually means a lot of working hours and a lot of stress for e-merchants ! This period of activity is essential for the company’s revenue. That is why your e-shop needs to be ready for the big day. Any mistakes can be fatal, so you need to be careful and to anticipate the discount campaigns set up to be sure that everything is taken care of.

How to prepare your sales in advance on your Prestashop e-shop ?

At Dream me up, we have created an efficient tool to help you in your sales preparation. It is the Discount Campaigns Prestashop Module. It is a quick and easy way to plan in advance your discount campaigns. This module is a time saver(more…)

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e-logistics

How to optimize your e-logistics ?

The e-commerce boom has created new stakes and challenges in terms of logistics, it even led to the creation of a new expression : the e-logistics.  It is composed of several big steps : the products receipt, stock management, the orders preparation, the delivery and the management of products return.

Unlike the buying process in shops, it is not the client that comes to the product but the contrary. So it is needed to maximize the optimization of the logistic process in order to give the best satisfaction possible to your clients.  Do not forget that today good logistics is a key element to win your customers loyalty.

How to set up an efficient e-logistics plateform for your e-commerce ?

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start your e-commerce

3 mistakes to avoid when you start your e-commerce

Starting an online store is not always easy, e-commerce solutions keep changing, and there is more and more competition every day. That is why, the slightest mistake can be fatal. So, here are a few advices to avoid making any mistakes.

3 mistakes to avoid when you start your e-commerce.

1. To launch an unfinished website

The beginning of a new adventure is always exciting, however you need to be patient and to do things properly. Launching an unfinished website does not give a good (and professional) image to your potential clients. And we know that the first impression is the most important one to convince internet users that your online store is interesting.

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client experience

How to improve your clients experience on Prestashop ?

It is probably the most used expression by e-commerce experts right now : the client experience. But, what is it ? Client experience can be defined as the client’s opinion about a brand after he had been in contact directly or indirectly with it. It is composed of several elements linked to the customer’s well being before, during and after the buying process.

client experience

If it is sometimes neglected by e-merchants, a good client experience is still an undeniable asset to increase your sales on your e-shop. Indeed, the clients satisfaction can improve your brand’s reputation, so it allows you to get new clients easily and at a lower cost.
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colors psychology

Colors psychology : The impacts on internet users

When creating an online store, we tend to forget about the color meanings. We usually make our choices according to our personal preferences. But according to several studies, colors could have a huge impact on consumer’s decision making. So, it means that your choice of colors for your website or even your products could encourage people to buy something or not. This science is called colors psychology. And even if it is still difficult to prove this theory, we can deny the existence of a real link between the two.

How to know which colors to use for my online store ?

The actual trend is to keep it simple. It is better not to use more than 3 or 4 colors on your e-shop. And remember that some colors do not go with each other ! Look at your competitors websites  and research the standards in your field to know which colors you should use. You also need to analyze your target’s preferences. Do not forget that women tend to like soft colors more whereas men like bright colors better.

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customer ratings

How to manage customer ratings on your PrestaShop e-shop?

Nowadays, internet users get more and more suspicious when they buy on internet, they spend a lot of time comparing offers and looking for a trustful online store. That is why, customer ratings is a way for them to get a lot of information. They evaluate a website credibility through the global opinion. It is important to know that today 88% of internet users read customer ratings before they buy a product and 52% of them search the product on social media. It is now so important to build a good online reputation and to avoid making any mistakes.

How to manage customer ratings on your online store ?

Despite the associated risks, it is definitely an asset for your e-shop to have customer ratings. In fact, the aim is to reassure your potential clients and to encourage them to buy your products. Studies show that online stores displaying customer ratings generate over 3 times more sales on average than others. It is even better to put some customer ratings on your home page to incitate internet user to stay on your website. (more…)

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3 tips to increase your sales

How can you improve your conversion rate on your online store ? What are the existing tools to increase your sales ? These are recurrent questions for online merchants who are building their strategy. Nowadays, there are several methods to improve your conversion rate, either by making some changes on your e-shop or by improving your communication methods.

Here are 3 tips to increase your sales

1. Create rich contents

It is important to give internet users information about your activity, your company and mostly about your products. You do not have to use all the following tools, however most of them are unavoidable.

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