It is probably the most used expression by e-commerce experts right now : the client experience. But, what is it ? Client experience can be defined as the client’s opinion about a brand after he had been in contact directly or indirectly with it. It is composed of several elements linked to the customer’s well being before, during and after the buying process.
If it is sometimes neglected by e-merchants, a good client experience is still an undeniable asset to increase your sales on your e-shop. Indeed, the clients satisfaction can improve your brand’s reputation, so it allows you to get new clients easily and at a lower cost.