Having loyal clients is an undeniable asset for an e-merchant. They tend to spend more money than new clients, and they can even become your brand ambassadors by promoting your e-shop to their friends and family or on social medias. Please note that it is less expensive to convince loyal clients to buy your products than to promote your activity to new clients. And their higher ordering frequency is a guarantee of the stability of your activity.
Knowing your client is the key to create customers loyalty. It is essential to get the maximum of data when you are in contact with a client in order to be able to provide him personnalized services later. But how can you reinforce your customers loyalty ?