5 reasons to have a blog

5 reasons to have a blog on your online store

Nowadays, a lot of small and big companies own a blog. This communication tool adds something to your online store by providing complementary information to internet users. If this trend is not global yet, it is because blogging takes time. Here are a few arguments which might convince you of the utility of a blog.

5 reasons to create a blog on your online store

1. To be more visible

Having a blog is a good way to get more trafic on your online store and to reach a larger audience. Of course, it is essential to write blog posts regularly in order to encourage internet users to come back in the long run. (more…)

Read More

loyal

How to make your clients loyal ?

Having loyal clients is an undeniable asset for an e-merchant. They tend to spend more money than new clients, and they can even become your brand ambassadors by promoting your e-shop to their friends and family or on social medias. Please note that it is less expensive to convince loyal clients to buy your products than to promote your activity to new clients. And their higher ordering frequency is a guarantee of the stability of your activity.

Knowing your client is the key to create customers loyalty. It is essential to get the maximum of data when you are in contact with a client in order to be able to provide him personnalized services later. But how can you reinforce your customers loyalty ?

3 tips to create customers loyalty

(more…)

Read More

products association

How to associate quickly your products on Prestashop ?

In e-commerce, the management of a catalog of products is a very time consuming activity. So, sometimes, people tend to skip some non essential steps, like products association, to save some time. However, it is better to create these associations in order to increase internet users’ cart total amount. In fact, these suggestions can have an impact on internet users purchases. If your associations are relevant, then there is a high probability that your clients are going to buy more products than they have anticipated.

How to save some time in your products association on Prestashop ?

At Dream me up,  we want to create efficient tools to help e-merchants to save some time. That is why, we have create our Quick accessories association Prestashop module. This module allows you to associate quickly and easily your products thanks to a single interface(more…)

Read More

Snapchat-et-ecommerce

How to use Snapchat to promote your e-commerce ?

Being generation Y favorite social media plateform, Snapchat is more and more used by companies to promote their brand and their online store. If french brands did not follow this trend yet, we can not  ignore the fact that the social plateform became quite popular during the last few years.

With more than 100 millions of daily users, Snapchat is very successful with millennials. This generation that grew up with internet and smartphones, is watching more than 10 billion videos a day. (more…)

Read More

e-logistics

How to optimize your e-logistics ?

The e-commerce boom has created new stakes and challenges in terms of logistics, it even led to the creation of a new expression : the e-logistics.  It is composed of several big steps : the products receipt, stock management, the orders preparation, the delivery and the management of products return.

Unlike the buying process in shops, it is not the client that comes to the product but the contrary. So it is needed to maximize the optimization of the logistic process in order to give the best satisfaction possible to your clients.  Do not forget that today good logistics is a key element to win your customers loyalty.

How to set up an efficient e-logistics plateform for your e-commerce ?

(more…)

Read More

Optimize your orders preparation on PrestaShop

Today, internet users are getting more and more demanding, and particularly about delivery dates. Which makes it hard to stay in the competition even more. Some companies offer the possibility to pick up an order in one of their shops 3 hours after it has been placed. Some others deliver at home the following day. That is why, it is essential to shorten the time between the order confirmation and the delivery.

How to shorten your orders preparation time ?

At Dream me up, we have created an essential tool to speed up your preparation process. It is the improved orders list Prestashop module. It allows you to get a lot of information about your orders in a glance, thanks to the single interface.

With the orders list, you get an overall view on the purchases made on your e-shop. Their status (payment accepted, canceled etc.) can be identified easily thanks to the different colors. And you can set up your own color code. It is also possible to update several statuses in one click by selecting the corresponding orders.
(more…)

Read More

start your e-commerce

3 mistakes to avoid when you start your e-commerce

Starting an online store is not always easy, e-commerce solutions keep changing, and there is more and more competition every day. That is why, the slightest mistake can be fatal. So, here are a few advices to avoid making any mistakes.

3 mistakes to avoid when you start your e-commerce.

1. To launch an unfinished website

The beginning of a new adventure is always exciting, however you need to be patient and to do things properly. Launching an unfinished website does not give a good (and professional) image to your potential clients. And we know that the first impression is the most important one to convince internet users that your online store is interesting.

(more…)

Read More

client experience

How to improve your clients experience on Prestashop ?

It is probably the most used expression by e-commerce experts right now : the client experience. But, what is it ? Client experience can be defined as the client’s opinion about a brand after he had been in contact directly or indirectly with it. It is composed of several elements linked to the customer’s well being before, during and after the buying process.

client experience

If it is sometimes neglected by e-merchants, a good client experience is still an undeniable asset to increase your sales on your e-shop. Indeed, the clients satisfaction can improve your brand’s reputation, so it allows you to get new clients easily and at a lower cost.
(more…)

Read More

beta test prestashop 1.7 alpha 3

Release of the beta Test version of Prestashop 1.7 Alpha 3

Today, the Team PrestaShop has released the Beta Test PretaShop 1.7 Alpha 3 which will lead to an official version in a few weeks. This version can not be used to create a e-store, it is just a test in order to identify the differents bugs and the potential improvements that can be made. To give your feedback on those elements you can create a ticket on the 1.7 Forge project. The Team Prestashop is going to release a beta and a Release Candidate (RC) before releasing the final stable version.

Prestashop 1.7 Alpha 3 (more…)

Read More

Statistics in real time

How to follow the path of your e-shop visitors on PrestaShop ?

Being an e-merchant, you are usually dying to know who is on your Prestashop e-store at the moment, or which product pages are visited right now by internet users. It is absolutely normal to be curious about your e-shop activity and to want to know more about your visitors. Today, personalization is key, so you need to get all the right information to manage correctly your e-commerce activity.

How to know more about your visitors and their path on your E-store ?

At Dream me up, we work every day in collaboration with a lot of e-merchants from different fields. So we are aware of the importance of this problematic for your activity. That is why we have created a Prestashop module allowing you to get all the information you need in real time. (more…)

Read More