Optimize your orders preparation on PrestaShop

Today, internet users are getting more and more demanding, and particularly about delivery dates. Which makes it hard to stay in the competition even more. Some companies offer the possibility to pick up an order in one of their shops 3 hours after it has been placed. Some others deliver at home the following day. That is why, it is essential to shorten the time between the order confirmation and the delivery.

How to shorten your orders preparation time ?

At Dream me up, we have created an essential tool to speed up your preparation process. It is the improved orders list Prestashop module. It allows you to get a lot of information about your orders in a glance, thanks to the single interface.

With the orders list, you get an overall view on the purchases made on your e-shop. Their status (payment accepted, canceled etc.) can be identified easily thanks to the different colors. And you can set up your own color code. It is also possible to update several statuses in one click by selecting the corresponding orders.
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the m-commerce

The growth of m-commerce in France

Digitalization and smartphone democratization are reponsible for the success of the m-commerce for the last years. French people are more and more connected. Smartphones and tablets have now replaced computers. That is why, your online store needs to be mobile friendly. There are two solutions. You can create a mobile version of your online store in addition to your actual online store, or you can make your online store responsive. It means that your website is displayed differently according to the device used. Changing your website to a responsive version has a cost, but we are sure that the following statistics are going to convince you that it is worth it.

The growth of m-commerce in France

What is the m-commerce ?

The m-commerce or the mobile commerce is the aggregation of all the online purchases made using a smartphone or a tablet. Today, most of the clients still use a computer to order online, but it could change this year. They do not use their smartphone only to get information anymore, clients tend to use it more and more to buy online. Fashion, transportation, culture, high tech and tourism are the most affected fields.

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colors psychology

Colors psychology : The impacts on internet users

When creating an online store, we tend to forget about the color meanings. We usually make our choices according to our personal preferences. But according to several studies, colors could have a huge impact on consumer’s decision making. So, it means that your choice of colors for your website or even your products could encourage people to buy something or not. This science is called colors psychology. And even if it is still difficult to prove this theory, we can deny the existence of a real link between the two.

How to know which colors to use for my online store ?

The actual trend is to keep it simple. It is better not to use more than 3 or 4 colors on your e-shop. And remember that some colors do not go with each other ! Look at your competitors websites  and research the standards in your field to know which colors you should use. You also need to analyze your target’s preferences. Do not forget that women tend to like soft colors more whereas men like bright colors better.

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Quick products administration

How to save time on the management of your products catalogue ?

No matter how big is your Prestashop e-commerce online store, you know that managing your catalogue of products can be very time consuming and even tedious. In fact, if you want to modify something on a few products you have to edit each one of them, one by one ! So we challenged ourselves to improve your Prestashop experience by helping you to save some time ! That is why, we created for you the DMU quick products Administration module.

Quick products administration module

Easy to use, this module gives you a detailed overview of your catalogue of products. But mostly, it allows you to edit quickly all the characteristics of your products thanks to a single interface(more…)

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3 tips to increase your sales

How can you improve your conversion rate on your online store ? What are the existing tools to increase your sales ? These are recurrent questions for online merchants who are building their strategy. Nowadays, there are several methods to improve your conversion rate, either by making some changes on your e-shop or by improving your communication methods.

Here are 3 tips to increase your sales

1. Create rich contents

It is important to give internet users information about your activity, your company and mostly about your products. You do not have to use all the following tools, however most of them are unavoidable.

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free delivery

Offer free delivery : yes or no ?

The debate about delivery costs is still ongoing. Today, several big e-commerce companies offer free delivery to their clients. However, it is not that easy for e-merchants with a limited budget.

So, should you offer free delivery ?

The e-commerce market becomes more and more competitive, today there are more than 180 000 e-stores in France. So internet users can compare what you have to offer to your competitors in a few clicks. That is why, you have to provide an offer that fulfills their needs in terms of products, payment methods, delivery methods and mostly in terms of price. Are your clients ready to pay additional costs to get your product ? How important is free delivery to them ? What are the benefits for online sellers ? Are there any alternatives ? Here are some answers !
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7 SEO tips

7 SEO tips for your PrestaShop website

The first goal of an e-shop is to have people find it. The best way is to be one of the top results of an internet research ! Today more and more online sellers know how to do the SEO of their online store, but it is far from being the case of every e-merchant. So the question is how to optimize your PrestaShop website for search engines if you are not a SEO expert ?

Here are 7 SEO tips for your PrestaShop website

1. Determine the key words of your activity

Before getting started, there are some questions you need to ask yourself ! First, you have to identify your target, that is the internet users profile that is going to buy your products on your e-shop. Is it more a national or international target ? Do you sell products to individuals or professionals ? What is their age range ? And more importantly, you have to define their expectations and needs, and to determine how you are going to fulfill it.
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Prestashop e-commerce

[Test] is Prestashop the right e-commerce solution for you ?

Do you plan on creating an online store ? Do you want to move your actual online store to another e-commerce solution ? It is not always easy to evaluate if a solution will suit your needs. And there are so many of them, it is really hard to choose the right one ! Among these several existing solutions, PrestaShop is still one of the most famous ones, thanks to its efficiency and the fact that it is very easy to use. Today, PrestaShop is used in over 200 countries in the world and it powers about 250 000 online stores.

How do you know PrestaShop will fill your expectations ? This test allows you to know in a few seconds if you are compatible !
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