Nowadays, internet users get more and more suspicious when they buy on internet, they spend a lot of time comparing offers and looking for a trustful online store. That is why, customer ratings is a way for them to get a lot of information. They evaluate a website credibility through the global opinion. It is important to know that today 88% of internet users read customer ratings before they buy a product and 52% of them search the product on social media. It is now so important to build a good online reputation and to avoid making any mistakes.
How to manage customer ratings on your online store ?
Despite the associated risks, it is definitely an asset for your e-shop to have customer ratings. In fact, the aim is to reassure your potential clients and to encourage them to buy your products. Studies show that online stores displaying customer ratings generate over 3 times more sales on average than others. It is even better to put some customer ratings on your home page to incitate internet user to stay on your website. (more…)