Snapchat-et-ecommerce

How to use Snapchat to promote your e-commerce ?

Being generation Y favorite social media plateform, Snapchat is more and more used by companies to promote their brand and their online store. If french brands did not follow this trend yet, we can not  ignore the fact that the social plateform became quite popular during the last few years.

With more than 100 millions of daily users, Snapchat is very successful with millennials. This generation that grew up with internet and smartphones, is watching more than 10 billion videos a day. (more…)

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start your e-commerce

3 mistakes to avoid when you start your e-commerce

Starting an online store is not always easy, e-commerce solutions keep changing, and there is more and more competition every day. That is why, the slightest mistake can be fatal. So, here are a few advices to avoid making any mistakes.

3 mistakes to avoid when you start your e-commerce.

1. To launch an unfinished website

The beginning of a new adventure is always exciting, however you need to be patient and to do things properly. Launching an unfinished website does not give a good (and professional) image to your potential clients. And we know that the first impression is the most important one to convince internet users that your online store is interesting.

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client experience

How to improve your clients experience on Prestashop ?

It is probably the most used expression by e-commerce experts right now : the client experience. But, what is it ? Client experience can be defined as the client’s opinion about a brand after he had been in contact directly or indirectly with it. It is composed of several elements linked to the customer’s well being before, during and after the buying process.

client experience

If it is sometimes neglected by e-merchants, a good client experience is still an undeniable asset to increase your sales on your e-shop. Indeed, the clients satisfaction can improve your brand’s reputation, so it allows you to get new clients easily and at a lower cost.
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customer ratings

How to manage customer ratings on your PrestaShop e-shop?

Nowadays, internet users get more and more suspicious when they buy on internet, they spend a lot of time comparing offers and looking for a trustful online store. That is why, customer ratings is a way for them to get a lot of information. They evaluate a website credibility through the global opinion. It is important to know that today 88% of internet users read customer ratings before they buy a product and 52% of them search the product on social media. It is now so important to build a good online reputation and to avoid making any mistakes.

How to manage customer ratings on your online store ?

Despite the associated risks, it is definitely an asset for your e-shop to have customer ratings. In fact, the aim is to reassure your potential clients and to encourage them to buy your products. Studies show that online stores displaying customer ratings generate over 3 times more sales on average than others. It is even better to put some customer ratings on your home page to incitate internet user to stay on your website. (more…)

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3 tips to increase your sales

How can you improve your conversion rate on your online store ? What are the existing tools to increase your sales ? These are recurrent questions for online merchants who are building their strategy. Nowadays, there are several methods to improve your conversion rate, either by making some changes on your e-shop or by improving your communication methods.

Here are 3 tips to increase your sales

1. Create rich contents

It is important to give internet users information about your activity, your company and mostly about your products. You do not have to use all the following tools, however most of them are unavoidable.

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